World Masters Games 2017 appoints official apparel and merchandise partner – February 3, 2016 (click for full Press Release)
World Masters Games 2017 appoints official apparel and merchandise partner
One of Australasia’s fastest growing global performance compression and sports apparel brands, PROJECT Clothing, has been appointed to provide the range of official clothing and merchandise for World Masters Games 2017.
Chief Executive of the World Masters Games 2017 Local Organising Committee, Jennah Wootten, says official clothing and merchandise has been popular at past Games in Sydney and Torino and gives participants a way of taking event memories home with them.
“25,000 athletes and more than 3,000 supporters will be in Auckland for the Games and we know shopping for clothing, merchandise and memorabilia will be high on their to-do list,” she said. “Sales of merchandise is also an important revenue stream for the Games and helps us to deliver a world class event.”
PROJECT Clothing will develop a comprehensive range of branded gear and other goods to be purchased in the lead up to and during Games time. This will include custom designed team wear, training and competition sportswear for athletes, supporters’ apparel and a full range of WMG2017 collectible merchandise.
The initial range of clothing and merchandise will be available to athletes and supporters when the WMG2017 registration system goes live in mid-February, 2016.
PROJECT Clothing Founding Director, Graeme Clarke, says the opportunity to provide all official WMG2017 uniforms, merchandise and the greater retail experience for athletes across 28 sports, their supporters and the more than 4,000 Games volunteers provides an exciting challenge. “From sharply designed training and competition apparel to event backpacks and quality WMG2017 memorabilia, we’re already well underway for next month’s official online registration kickoff.