PROJECT clothing is excited to announce the signing of 13-time iron-distance champion Gina Crawford of New Zealand. Ahead of the biggest race on the Ironman calendar, the Ironman World Championships in Kailua-Kona, Crawford will make her debut in her custom PROJECT clothing race suit in less than a fortnight. The partnership will see the Kiwi superstar in PROJECT for several years to come.
PROJECT is quickly becoming a force in the triathlon apparel scene with some of the biggest names in the sport choosing to sign with the Melbourne based company. Australian owned and designed PROJECT clothing is the maker of custom technical clothing. Crawford joins an impressive stable of triathlon stars wearing the brand including Luke Bell, Emma Jackson, Ryan Bailie and compression range is the choice of two-time world number one ITU star Gwen Jorgensen.
For owner Graeme Clarke R&D is a key focus and is a big part of the companies overall mission as too is athlete satisfaction. “As a brand we feel it is important to build clothing that is not only sport and race specific but also gender specific – and so when we were approached by Gina to look at working with her on her immediate Kona campaign and beyond – we really didn’t hesitate at all in accepting her into the PROJECT family.”
For the experienced athlete Crawford, the pairing was just what she was looking for. “I’m really excited and happy to be forming a relationship with Project. I am not only impressed with the quality of all of their products which will have me fully kitted for my cycling and running training needs, but how far they are willing to go that extra mile to help me get the best and most comfortable fit for my race clothing. “They are exactly the kind of sponsor I like to get on board with, just so passionate about their products and committed to their goal of making the best fitting and comfortable performance products on the market. I am really looking forward to kicking off my partnership with PROJECT at the Ironman World Championships in Hawaii.”
It’s an exciting time for Crawford who will be aiming for her fifth top ten finish at Kona to add to her impressive resume and for Clarke it’s that experience and knowledge that will help guide a focus on women’s specific endurance range for PROJECT in 2016 and beyond. “Gina has an amazing record over a number of years in the sport and this will allow us to use her experience and focus to develop a women’s specific triathlon long course range to add to our products.” Notes Clarke. “Currently we have produced a cutting edge race kit for Gina to race in Hawaii which incorporates technology from a number of sports to help her increase her performance in each leg of the race. So rather than just one piece of clothing we have made a range that Gina can use depending on the conditions and the situation on the day.”
Crawford will make the journey from her Australian winter base at Noosa but will have help to keep in top shape despite the travel. “We have also supplied Gina with our brand new V2 compression range to help her recover and travel to Hawaii to ensure she is in the best possible condition for the race.”
To find out more about PROJECT clothing, head to www.projectclothing.com.au and you can also find them on social media below.
Stay up to date with all things Gina at www.ginacrawford.com and on Twitter @ginacrawford
The Ironman World Championships take place on October 10th in Hawaii and you can see Crawford and fellow PROJECT ambassador Luke Bell in action on ironmanlive.com
Picture by Marc-Andre Perron